Random Targets

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Location: LONDON

Thursday, March 15, 2007

ECHINACEA

My girlfriend has a bad cold, but there is a silver lining. It’s the only time of year when I don’t have to listen to lectures about how I should take echinacea to stop me getting colds. Personally, I can't wait for echinacea to join the fossil record of quack medicines alongside complan and sanatogen. Forty years from now, the word's only usage will be in the wearied tones of middle aged daughters forced to go round the houses "so I can get my mother's echinacea," one more chore in their already overburdened lives.